Ten years ago, Jack & Co founder, Wade Death thought the traditional convenience store model needed a shake-up. He was sick of stale soggy servo sandwiches and tasteless coffee. He saw overseas convenience stores were dishing up fresh tasty food and barista coffee and knew this was a gap in the Australian market. After working for a major fuel chain in his early career, he went about disrupting the convenience store model and Jack & Co was born.
Today, while most are still in bed, the team at Jack & Co are still prepping to deliver the freshest convenience food and hot barista coffee, the same way every morning they started 10 years ago. Founder Wade Death says “We’re not just proud of what we do, but what we stand for too”. All Jack & Co sandwiches are made in-store by the staff. “That’s our 100% handmade guarantee”.
He added, “We also have a history of getting behind local charities and sports teams, we’re boosting local employment and while we’re a small, independent, family run business born on the Mid North Coast, we want to make an impact in all the communities we spread too, no matter how far we reach.
After humble beginnings at their Taree Store, this month marks the 10th Anniversary for Jack & Co. Whilst statistically most small businesses don’t survive the first 5 years, Jack & Co is going from strength to strength with 5 stores now open and growing across NSW with stores in Lane Cove, Northwood and Pymble. Over the last 10 years they have had over 15 million people come through the doors. They’ve whipped up at least 2 million sandwiches and many more fresh coffees.
“We wouldn’t be where we are today without our staff and customers. To celebrate our 10 years we want to say thanks with a 10th Birthday $10K giveaway and new loyalty program including special offers and everyday discounts. We’ll be giving away free tanks of fuel and a major cash prize at the end of the month.” said Wade
“We want to thank our staff, customers and partners for sticking with us through it all. We truly value the 10 years of support you’ve given us and we look forward to serving you for many more.” concluded Wade.
Join the birthday celebrations by heading to a Jack & Co store during October for your chance to join in the birthday fun and check out our 10th birthday film to see how far we have come.