We recently caught up with local Taree florist, Emily Vergara to learn all about how her local flower posy brand, The Little Local Posy, which was born in the middle of the COVID 19 pandemic. It was inspiring to hear her journey and how she has been drawn back to her home town to provide a local service to local people using local flowers. Emily’s business ethos really aligns well with the Jack & Co brand and we are delighted to stock her blooms at our Taree West store.
Grab a cuppa, sit back and enjoy our Meet the Maker story with Emily Vergara.
How did you get started in floristry?
I’ve always loved flowers and wanted to be a florist as a small child, but didn’t really consider it to be an actual job. After finishing high school, I moved to Sydney and worked in a law firm, graduated from Business College and studied fashion at the National Art School in Darlinghurt.
Funnily enough, the highlight of my days walking the inner-city streets, was passing by the bustling florists and admiring the opulent floral arrangements that would bring life to stark marble clad foyers. However, it wasn’t until many years later, back home in Taree after having and caring for my 4 babies, that I began to consider options that would allow me to work from home and to be available for my kids, have a creative outlet and an income.
Then it hit me! One day, it was as if my four-year-old self was screaming ‘Remember! I want to be a florist when I grow up!’, and so I began. I registered my business, got to work learning ALL the things and launched right from my kitchen bench. Turns out, my family don’t enjoy slipping on leaves when walking inside our house, and so the studio was born.
We’re on a mission to make organising flowers simple and easy, without compromising on luxury, quality and bespoke design. We gather only the finest locally grown and premium florals, then combine found and foraged seasonal elements, to create luxury experiences with nature.
What is your favourite thing about being a florist?
What do you like least about being a florist?
What are your favourite spring blooms and why?
We know you source your flowers locally, can you tell us more about this?
Even with this newly acquired knowledge, I’m ashamed to admit that it wasn’t until one beyond crazy weekend involving a wedding, a bushfire, 22 metres of foliage garland, no cool room, driving through the night, sleeping rough and a floral wholesale assistant that was visibly shaken by the disheveled appearance of my husband as a result, that I realised the necessity of establishing local industry connections and the importance of locally grown flowers.
Why is a posy the perfect gift?
What do you love most about Taree?